SOFÍA AYARRA
Portfolio
e-mail address:
ayarrasofiamailen@gmail.com
Hi! My name is Sofía Ayarra.
Social Media Manager, Community Manager, Content Creator & Fashion Stylist.
Welcome to my personal presentation.
About me.
+54 9 261 419-8147
ayarrasofiamailen@gmail.com
Mendoza, Argentina.
MY PROFILE
Hello! My name is Sofía Ayarra.
I'm a Community Manager, Social media Manager, Content Creator & Fashion Stylist based in Mendoza, Argentina.
I graduated as a Community Manager and Fashion Stylist in 2023 and since then I was able to find a way to merge my passions, digital marketing, social media, and fashion. In these disciplines, I found new ways to explore both my creativity and my capacity for organization, analysis, and methodology.
SKILLS
EDUCATION
EXPERIENCE
- Social Media (Instagram, Facebook, Tiktok, X, Linkedin, Whatsapp Bussiness.)
- Meta business suite.
- Google analytics.
- Google Ads.
- Facebook Ads.
- Canva.
- Adobe Premiere Pro
- CapCut
- Sophiasmodesite & Sophiasmode: Social Media Manager, Community Manager & Content Creator.
- Siu-Kiu Indumentaria: Social Media Manager, Community Manager & Content Creator.
- Coderhouse: Community Manager & Advertising.
- Booq Fashion School: Fashion Stylist.
My personal project
Social Media Manager, COMMUNITY MANAGER & CONTENT CREATOR
the project
- Social Media Strategy.
- Active Community.
- Content Creation.
- Strategic Scheduling.
- KPIs and Metrics analysis.
- Copywriting.
VIDEO CONTEXT FOR NON-SPANISH SPEAKERS:
"In this video, I'm sharing an audio clip from an Argentine dance reality show where a dancer receives criticism from a gossip journalist, who, on this particular day, is present as an additional guest rather than an official judge. The dancer responds with sarcasm, saying, 'Of course, especially since you're such an expert on tango, I really appreciate your feedback.' Later, she humorously remarks, 'We need a fifth chair for Lourdes, who knows so much, right?' The added text from the video says, 'When a 'milipili' (a term implying a certain style) with a gel ponytail, oversized sweatshirt, tight shorts, and combat boots gives their opinion on your outfit.'
VIDEO CONTEXT FOR NON-SPANISH SPEAKERS:
The text on this video says ‘When my outfit only makes sense in New York and for people who spend half of their time on Pinterest’
SIU-KIU Indumentaria
Social Media Manager, COMMUNITY MANAGER & CONTENT CREATOR
the project
- Creating a business venture brief.
- Developing a customer archetype and analyzing it.
- Analyzing the competition.
- Formulating a marketing plan and strategy.
- Set up a content calendar.
- Designing templates for stories, logos, and posts.
- Uploading said posts.
- Copywriting.
Siu-kiu indumentaria
highlight
stories logo.
Logo created with AI.